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Sunday, October 12, 2008

Micro Persuasion: The End of the RSS Full Text Free Ride

"If had to pick a single technology that changed my life the most this decade it would be RSS. Phones and computers evolve, surely. However feeds, which I started reading in 2003, were a total game changer. Today I read almost 600 of them. In fact I view my entire reading list as a competitive weapon that allows me to help my company and our clients stay head of the curve."

Steve Rubel is a thought leader in the world of marketing communications. Here are his thoughts about the future of full and summary RSS feeds.

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